CompuKol Connection-
Senior Citizens an Social Media:
http://www.compukol.com/blog/senior-citizens-and-social-media/
To summarize the article up:
Senior citizens have a tremendous influence over social networks and corporate media. Businesses are finding that they are getting involved with similar activities to other groups of people, such as email, social networking, photo sharing, and looking at current news and weather. Facebook and YoutUbe are two of the most visited sides by senior citizens. It is a good way for them to connect with their younger family members and friends. It is a wonderful way to stay connected and to learn about all sorts of interesting things.
Twitter is another popular site for seniors. It eliminates some of the loneliness that many senior citizens experience.
The social media sites are not catering to seniors because of who they are. They are catering to them because of who they represent: a large market share of retail dollars and a constant resource. With our senior population growing in number all of the time, it is important to understand that they generate a great deal of online traffic, marketing dollars, and valuable insight based on their vast experiences. Senior citizens are an extremely lucrative group for businesses to target. If businesses choose to dismiss them as weak or foolishly missing out on an important part of the population that can make a sizable contribution in presence and in sales.
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